Brand identity and corporate design for the largest press agency in Germany.

dpa screenshot

“The new design helps convey dpa's corporate values, which have been in place for more than 70 years: Reliability, Independence and Non-partisanship.”

Press release


The goal was to create a modern and consistent corporate identity. The vibrant color concept, the use of fonts and new design elements are described in the Design Kit. The new design was also applied to all subsidiaries and products.



The logo was modernized and optimized. Since the founding year 1949, the dpa mark has been set in variations of Paul Renner's Futura. This continues to be the case, with various modifications in detail.

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dpa ID

Visual identity and design system for great experiences across all connected apps.

dpa ID screenshot