New design language and improved user experience for existing and new components.

Phrase screenshot

“With state of the art design work Lennart became an important part of our product team. His inspiring and creative solutions helped us a lot moving our product forward.”

Manuel Boy, Phrase Head of Product



I helped to give the entire Phrase website a new look - in addition to the start page, I conceived and designed target group oriented feature pages, about us, customer journeys and the career section.


In order to explain functions clearly, I have created videos that show complex processes in a simplified way.

Product Design

Product Design

From registration and onboarding to technical features such as branches, plugins and the editor – together with the product team and user feedback I optimized existing elements and designed new features.

Design Kit

Design Kit

The Phrase Design Kit combines UI elements and UX patterns to ensure consistent user guidance and a uniform appearance. At the same time, the components are available as code in direct exchange with the developers. As a "living document", the Phrase Design Kit is continuously updated and supplemented with new insights.

Next project

dpa Reporter-App

A cross-platform app for journalists to write news in a distraction-free environment.

dpa Reporter-App screenshot