Good products need strategy and craft in equal parts. As a product designer, I shape the big picture in workshops and prototypes, then refine every interaction until it feels right.

Selected Work

dpa Deutsche Presse-Agentur

For Germany's leading news agency, I designed the editorial system journalists use every day, covering writing, photos, monitoring, and planning. I also shaped the news platform with AI-assisted research and other products, all built on a token-based design system spanning Figma and code.

Journalism

Design system

iOS & Android

Web

AI

Eventim

For Europe's leading ticketing platform, I designed the online checkout, plus a white-label shop solution that adapts to different brands and markets. I also designed the app for ticket scanning and access control at venues.

E-commerce

Design system

iOS & Android

Web

comdirect

For one of Germany's largest direct banks, I worked on the mobile banking app, designed the robo-advisor, and optimized key flows on the website.

Banking

iOS & Android

Web

More Work

Beyond these projects, I've designed an entertainment app for ProSiebenSat.1 Digital, relaunched the Gala and stern apps, and designed fintech products and SaaS tools for startups and scaleups, including Phrase.com. Earlier in my career, I was part of the design team at Deutsche Telekom.

Entertainment

Startups

Telco

iOS & Android

Web

dpa Deutsche Presse-Agentur

For Germany's leading news agency, I designed the editorial system journalists use every day, covering writing, photos, monitoring, and planning. I also shaped the news platform with AI-assisted research and other products, all built on a token-based design system spanning Figma and code.

Journalism

Design system

iOS & Android

Web

AI

Eventim

For Europe's leading ticketing platform, I designed the online checkout, plus a white-label shop solution that adapts to different brands and markets. I also designed the app for ticket scanning and access control at venues.

E-commerce

Design system

iOS & Android

Web

comdirect

For one of Germany's largest direct banks, I worked on the mobile banking app, designed the robo-advisor, and optimized key flows on the website.

Banking

iOS & Android

Web

More Work

Beyond these projects, I've designed an entertainment app for ProSiebenSat.1 Digital, relaunched the Gala and stern apps, and designed fintech products and SaaS tools for startups and scaleups, including Phrase.com. Earlier in my career, I was part of the design team at Deutsche Telekom.

Entertainment

Startups

Telco

iOS & Android

Web

dpa Deutsche Presse-Agentur

For Germany's leading news agency, I designed the editorial system journalists use every day, covering writing, photos, monitoring, and planning. I also shaped the news platform with AI-assisted research and other products, all built on a token-based design system spanning Figma and code.

Journalism

Design system

iOS & Android

Web

AI

comdirect

For one of Germany's largest direct banks, I worked on the mobile banking app, designed the robo-advisor, and optimized key flows on the website.

Banking

iOS & Android

Web

Eventim

For Europe's leading ticketing platform, I designed the online checkout, plus a white-label shop solution that adapts to different brands and markets. I also designed the app for ticket scanning and access control at venues.

E-commerce

Design system

iOS & Android

Web

More Work

Beyond these projects, I've designed an entertainment app for ProSiebenSat.1 Digital, relaunched the Gala and stern apps, and designed fintech products and SaaS tools for startups and scaleups, including Phrase.com. Earlier in my career, I was part of the design team at Deutsche Telekom.

Entertainment

Startups

Telco

iOS & Android

Web

The most interesting parts of my work aren't public.

If you'd like a closer look, I'm happy to walk you through selected projects in a call.

How I Work

Build the right thing.

In workshops and strategy sessions, I help align teams and stakeholders, shape UX and product strategy, and validate ideas early. Great execution only counts when it solves the right problem.

Prototype first.

"Let's try it and see how it feels" beats long debates. I prototype in Figma and in code, with AI tools like Claude Code and Codex.

Think in systems.

Single screens are the easy part. The real challenge is architecting the flexible system behind them.

Scrappy early, precise late.

While a feature takes shape, iteration speed is what counts. Once the direction is clear, craft in UI, interaction, typography, and motion makes the difference.

Design doesn't stop at handoff.

I work embedded in agile teams, side by side with engineers and product. My handoffs are clean and well-documented, and I stay close through to release.

Portrait of Lennart Basler.
Portrait of Lennart Basler.

About

First and foremost, I'm a builder. I'm happiest working hands-on with people who are kind, ambitious, and pragmatic.

I work from my office in Hamburg or remotely, in German and English. When I'm not designing, I'm probably making coffee or out with my Shiba Inu.

  • “An absolute recommendation! Whether you’re starting from scratch or handing over a finished brief, Lennart makes both work. He combines enthusiasm, curiosity, and high standards with an approach that always remains pragmatic.”

    Felix Frieler · dpa Deutsche Presse-Agentur

  • “In addition to creating well-thought-out design concepts, Lennart continually brought fresh perspectives, up-to-date design expertise, and a lot of positive energy. He helped us develop our product further and grow.”

    Katharina Wulff · Eventim

  • “Through his state-of-the-art design work, Lennart became an important part of our product team. His inspiring and creative solutions played a major role in moving our product forward.”

    Manuel Boy · Phrase

Say hello

Looking for support with a digital product or a specific project? I’m currently available and would be glad to hear from you.

Portrait of Lennart Basler.

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